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Good design doesn't just happen ...
 It
takes special skills to assemble the headlines, text and graphics of a
printed page so they catch a reader's eye and elicit the response you
want.
Once you learn these basic design skills, you can apply them any time
you need to communicate ideas on paper swiftly, clearly and effectively.
This program helps "desktop publishers" of every level understand
and practice the fundamentals of effective graphic design.
Are you in charge of "making it look good"? This training
gives you the essential design principles you need.
You'll learn the skills that can move your layout and design talents
into a whole different league.
Once you learn and use
your new skills, you'll see your publications take on a fresh and
exciting look that people will notice and want to read. Newsletters,
ads, press releases, even number-heavy reports and proposals
—
all of them will benefit from the know-how you gain from this skill-packed
course.
It's that fast and that effective because ...
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The course
content is built around topics with the greatest payback for graphic
design novices. It doesn't waste your time on ideas and techniques
you'll seldom use or need. |
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There's not
a computer in sight (they just slow things down and detract from
the learning), and what you learn applies to virtually any desktop
publishing system. |
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You don't
have to take volumes of notes (each participant receives a course
manual that captures the key points). |
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You get
involved —
examples, overheads, audience participation and hands-on
exercises drive home important principles. |
You'll put the skills and insights you learn
to work immediately —
on your own computer ... with your own documents ... and at your own
pace. But most important, you'll like this course because you'll see
your work get better and better with every document you design.
Create layouts that demand to be read ...
This all-new CareerTrack course does more than show you how to arrange
elements on a page for maximum impact and readability. It takes you
beyond the "here's-how-you-do-it" stage ... and explains why
you're doing it. As a result, you'll not only get under the skin of
good design, but also venture into the minds of your readers...
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You'll see
how to add interest and drama to the dullest of topics. |
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You'll learn
to guide your readers where you want them to go. |
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You'll discover
how to hit the visual hot buttons that give you the reader reaction
you're hoping for. |
Plus, you'll learn the nitty-gritty that
other courses tend to ignore —
like how to talk the lingo of printers, paper suppliers and prepress
technicians.
Is this seminar for you? Yes, if you fit any part of this profile ...
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You've
been charged with creating newsletters, ads, reports, press
releases and the like —
but lack formal training. |
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Document
design has always been a part of your job —
but every piece you
produce ends up looking the same as the others. |
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You want
your printed materials to reflect a more upbeat, professional
image for your organization. |
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Your
people look to you for graphic guidance —
but you're sometimes as unsure
as they are. |
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As a
desktop publisher, you're good at using your hardware and
software —
now
you only need help with design. |
In one fast-paced day, you'll learn to
captivate attention and convey any message with speed, impact and
clarity. Don't miss this opportunity to take your design skills to
the next level —
and give all your printed
pieces a more polished, professional look.
Program agenda
Know your reader:
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How
the human eye travels over a printed page-where you should position
your most important and least important points |
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"Do I read or do I toss?" What goes through your reader's mind
in those first few seconds and how to influence the outcome |
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The
role of "image" and "mood" in communicating your ideas graphically
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Know your message:
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Ways to
graphically spotlight ideas, benefits or product features to
make a powerful —
and
favorable-first impression |
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How to prevent
"overdesigning" |
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What
makes a piece look "amateurish" —
how to spot and fix mistakes that might
be creeping into your designs |
Know your mission:
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How to use
graphics to get quick action: tips to make readers pull out their
checkbooks or reach for their phones |
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Long vs.
short order forms —
when to use a dense "contract" look and when
it's better to be light and airy |
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How different
colors affect readability |
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Simple graphic
devices that speak louder than words (helpful to know when space
is tight) |
The best use of art and captions:
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Choosing
photos that fit your design |
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Silhouetting:
how it can add drama and impact to ordinary photos |
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Captions
can capture attention faster than most anything —
tips on using
them correctly |
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Framing photos:
understanding the different effects of borders and backgrounds |
Using heads and subheads:
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What typefaces,
sizes and styles are best suited for banner headlines |
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Where to
put subheads for maximum impact |
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All caps?
Small caps? Caps and lower case? Some good rules to follow |
How to make your type "talk":
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Some basic
typographic rules to follow for: |
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Determining
the best type size for a column width |
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Varying
the leading between lines and spacing between paragraphs |
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Using kerning,
tracking and word spacing to add or subtract "air" between letters
and words |
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Choosing
italics, boldface, all caps, serif and sans serif faces |
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Specifying
alignments (when to justify your text, when to set it ragged
left or ragged right) |
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Use of drop
caps, indents and reverse type |
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Some basics
on mixing fonts |
Putting it all together
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What balance
is, and how to achieve it from page to page, spread to spread |
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The role
of the grid in planning your layout |
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How to use
white space as a graphic device |
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The most
effective use of clip art, tables, charts, graphs and logos, bullets
and dingbats |
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How to
separate elements with borders, rules, screens —
without getting that "boxy"
look |
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Using sidebars
and call-outs to emphasize key points |
Plus, you'll get:
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A 7-step
process to help you make the most of any desktop publishing system
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8 graphic
techniques that grab attention and increase readability by as
much as 200% |
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A
17-point checklist to guard against ineffective,
amateur-looking design
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To find out more about How to Design Eye-Catching Brochures,
Newsletters, Ads, Reports, contact our customer service department at customerservice@pryor.com
or by phone at (800) 780-8476.
Check out these best-selling products and
seminars:
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Seminars
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